With aloe vera tea tree fennel fluoride gmo and gluten free not tested on animals and contains no animal products no artificial sweeteners flavourings colourings or preservatives and british dental health foundation approvedethical consumer magazine best buy natural toothpastetheres no room in our toothpastes for artificial flavourings colourings preservatives or whiteners instead we use delicious natural ingredients like real fennel lemons aloe vera and tea tree