I am juicy couture launched in summer 2015 as the new pillar of juicy couture perfume collection it targets the generation called millennials designed for independent unapologetic and rebellious girlsthe floral fruity composition starts with juicy accords of raspberry pomelo and passion fruit the heart is a floral bouquet of gardenia heliotrope sweet pea and rose de mal the base consists of soft musk warm woods and amber it is developed in collaboration with perfumer dora baghriche ar