Joop wow introducing the scent that makes the man joop wow tells a story of a journey of transformation where the joop man a powerful groomed and confident gentleman with nothing to prove to himself or others the joop man has natural charisma and is a man of power the only thing missing is the finishing touch one drop of joop wow and he becomes irresistible creating the wow effect wherever he goes a fresh woody fragrance joop wow awakens all the senses with exquisite ingred