We understand your hair is tough tenacious thick even coarse at times it needs a styling gel that will fearlessly stand up to its feistiness and thatamprsquos why we developed our firmhold formulaamphellip so supportive it gives those spirited tresses a run for their moneyperfect choice for hardtohold hairhereamprsquos how one good dollop worked through damp hair is all you need so apply a small dollop to hands and work evenly through damp hair airdry or blowdry as usualthe inside secr