A gentle rich cleansing shampoo that restores weak and depleted hair to its optimal strength and condition joico k pak shampoo to repair damage replenishes amino acids and fills in damaged areas of the cuticle while hydrating and protecting with aloe and antioxidant vitamin e your hair will become stronger and more resilient to external damage plus because what s been missing is being replenished your hair will be more responsive to styling ph 4 5 5 5 directions apply joico k pak shamp