When youamprsquove shelled out big bucks for a color service ampndash and finally nailed that perfect shade shine and intensity ampndash the last thing you want is an ordinary shampoo that washes your investment right down the drain literally and thatamprsquos why we formulated a gentle cleanser that never strips your strands and actually doubles the life of your haircoloramprsquos vibrancy and longevity itamprsquos a breakthrough product that preserves and protects against future damageam