Protect the colour vibrancy of your fiery hair with joico color infuse red shampoo a fade fighting formula that works to maintain colour integrity on red hair natural or colour treated working to cleanse and protect every strand the colour boosting shampoo utilises a multi spectrum defense complex and potent antioxidants to help prevent fading its uv protection locks in hair colour from within to ensure the hue stays rich and intense whilst a bio advanced peptide complex repairs from root