Protect the colour vibrancy of your hair with joico color infuse copper shampoo a restorative formula that works to maintain colour integrity on auburn and red coloured hair working to cleanse and protect every strand the reviving shampoo utilises a multi spectrum defense complex to help fight fade and tone enhancing pigments to help maintain colour vibrancy for up to 18 washes its bio advanced peptide complex repairs from root to tip ensuring frizz is diminished and shine is illuminated