Hold on to that salon fresh feeling for longer with joico color endure shampoo 300ml the gentle shampoo effectively removes excess oil and dirt from your locks protecting colour vibrancy and making it last for up to 33 longer after 18 washes 86 of your hair colour will be preserved with improved strength softness shine and manageability particulaly ideal for red hair colours it maintains 88 of colour between treatments your hair will be kept looking radiant and fresh with reduce