Enhance the radiance of your blonde hair with joicos blonde life brightening shampoo to nourish and illuminate a neutralising and moisturising shampoo created specifically for bleached double processed or high lifted blonde hair completely sulphate free the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities anionic surfactant molecules capture dirt and oil and rinse them away to leave hair sleek shiny and refreshed promoting healthier shinier lo