Chloe is a french fashion design house the first chloe perfume was introduced in 1975 while karl lagerfeld was still the house designer after buying the house in the 1980s swiss luxury group richemont placed chloe firmly on the international market where it has remained a formidable force in the fashion world ever since in 1997 stella mccartney reinvented chloe once more with a romantic yet streetwise mix of vintage lingerie tailoring and signature low rider trousers chloe fragrance brand