Featuring natural whiteners jason nutrismile toothpaste helps whiten your teeth without harsh chemicals orange cinnamon and mint natural fresheners eliminate halitosis leaving your teeth super clean and your breath fresh containing coq10 for gum support and periodontal protection jason nutrismile toothpaste features a high potency formula of ester c and natural bactericals to help defend against decay and tartar formation teeth are left whiter fresher and healthy directions of use