Inspired by the blushing aura of first love viva la juicy la fleur launched in 2012 is a breathtaking fragrance that embodies modern femininity strong yet vulnerable sultry and soft la fleur is multifaceted and alluring add la fleur to your world and celebrate the couture in the everydaythe woman who wears viva la juicy la fleur is confidently sexy eclectic and effortless exuberant and self reflecting a bit of a heartbreaker shes secretly a hopeless romanticshe lives for todayviva