British boy band one direction was formed in 2010 as a result of the reality tv show x factor from then until now the boys called zayn liam harry niall and louis have become one of the most popular and best selling boy bands in historytheir first perfume called our moment was introduced in september 2013 that moment a new special edition of debut comes out in april of 2014 that moment retains the original notes such as pink grapefruit and jasmine and mixes them with new flavors of gree