Gucci has long distinguished itself as the label of success for the worlds most stylish individuals inspired by the gucci premire couture collection that debuted at the 2010 cannes film festival creative director frida giannini conceived a new fragrance legend in the iconic and sophisticated form of gucci premire gucci premiere is a powerfully sophisticated aroma with vigorous notes of wood and musk top notes bergamot orange blossom heart notes white flowers musk base notes leather woo