Providing you with perfect results every time the ghd hair straightener live up to the reputation of being the king of straighteners known for flawless and effortless styling the ghd iv styler goes a step above the rest vastly improving on the previous ghd design using advanced ceramic technology to ensure for a smooth finish every time softening and reducing the appearance of fly aways and split ends advanced ceramic heaters banish static and frizz to leave your style sleek and smooth e