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Cross cultural business behavior a guide for global management
cross cultural business behavior a guide for global management
Cross cultural business behavior a guide for global management
The theme of this new edition of cross cultural business behavior is change first of all cultures change in markets around the world business behavior is constantly evolving impelled by generational shifts improvements in education and especially increasing exposure to the world marketplace that is why all of the books 43 negotiator profiles have been thoroughly updated with new cases and fresh examples added in addition to the change in culture international managers challenges

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