Lush luxurious colour that lasts for 12 hours keep lips moisturised all day with a single swipe of long lasting high pigment colour thats comfortable to wear and sumptuously soft clinically proven to keep lips moisturised all day beautiful color moisturizing lipstick is infused with moisture enriched pigments that provide rich lasting colour and leave your lips feeling soft and smooth volulip helps to seal in moisture to give your lips a fuller more sumptuous appearance