How do you follow one of the most iconic product designs in professional cycling by improving it of course over the past decade the elite custom race has become almost ubiquitous in the world tour peloton for several years over 50 of riders in the tour de france were using them a level of domination almost unmatched by any manufacturer in modern times over the course of the 2014 and 2015 elite have been working with some of their most trusted athletes to get detailed feedback on where t