Auricular acupuncture is a specialized complementary therapy where acupuncture points on the outer ear are treated using either needles to help relieve many chronic complaints there are over 200 acupuncture points on the ear each point named after an area of our anatomy the outer ear acts like a switchboard to the brain each acupuncture point being treated triggers electrical impulses from the ear via the brain to the specific part of the body being treated it39s successfully used