Every kitchen has to have the humble sponge and it gets used daily so why not create a great product that absorbs spills and can remove difficult to shift stains but that is sustainably and ethically produced from recycled materials no reason at all we said to ourselves we found out that every company manufacturing products made from foam have tons of clean unused foam going to landfill every day we rescue and grind up these bits of foam compress them together and the super absorbant recycled