Gently cleansing for very dry sensitive and itchy skinsoap free non drying non foamingpreserves normal skin phperfume freeallergy screenedclinically proven tested by dermatologistse45 emollient shower cream is different from normal shower gels because it is completely non drying free from soap and detergents it actively moisturises skin and protects against further drying it cleanses gently and effectively leaving dry itchy skin feeling soft c