Duracell plus lasts and lasts and lasts our number 1 selling battery for everyday use duracell plus at the heart of your devices for all your power needs duracell has been powering the needs of people around the world for more than 40 years their products serve as the heart of devices that keep people connected protect their families entertain them and simplify their increasingly mobile lifestyles duracells products are designed to give you maximum power whatever your power needs