The doubletree by hilton london west end is a landmark hotel on southampton row in historic bloomsbury opened by lord strathcona in 1911 this iconic building with its beautiful edwardian facade is the ideal hotel for your break in london the doubletree by hilton london west end is conveniently located within the heart of historic bloomsbury situated between russell square and holborn tube stations stepping out of the hotel you are within walking distance of the british museum covent garde