One coat dial up is almays first mascara that allows you to control the level of lash volume from full to fuller to fullest in one clump free coat the contoured brush separates and defines every lash while the extra gentle formula is safe for ever the most sensitive eyes also the eyeliner defines your eyes with beautiful color that lasts up to 16 hours water resistant long lasting smudge proof formula stays true and stays put vitamin e nourishes and protects your delicate eye area bu