Suitable for all hair types and frequent useit is moisture and not oils that are the secret to hair that is in great condition moisture is as important to the hair as it is to the skin and the key is to keep it there a great conditioner is crucial but most important is the retention of a good quality conditioner men u shampoos are anionic which means the hair is left negatively charged and the moisturising rinse out conditioner is cationic which is positively charged as opposites attract