Joico daily care treatment shampoo cleanses keeps healthy hair in balance helps control scalp disorders removes dry skin caused by dandruff psoriasis and seborrhea promotes healthy blood circulation relieves dry itchy and sensitive scalps please note flaking and itching might occur within the first daysweeks of usage this is normal continued use of joico daily care treatment shampoo will give improvement of scalp conditions within approximately 14 applications ph 4 5 5 5 dire