Cupping therapy is often used as part of an acupuncture or massage treatment but it can also be given as a treatment on its own like a deep tissue massage what does cupping do cupping draws stagnant blood and other fluids that have fallen out of healthy circulation up to skin the level so that healthy free circulation can be restored to any affected area cupping therapy is used to soften tight muscles loosen adhesions and lift connective tissue bring hydration and blood flow to body t