Paris hilton announced her new fragrance gold rush launched in july 2016 the fragrance is reportedly inspired by the captivating beauty of old hollywood glamour the warmth and radiance of gold and the rush of two hearts collidingthe composition is bright and sensually sweet floral woody lemon bergamot and nectarine start the composition off with a fresh fruity wave the heart includes flowers of velvet orchid violet and rose petals on a warm base of vanilla praline and cashmere wood