A nurturing eye cream that enhances your skins natural ability to recover its shape over time skin can lose its shape memory but the helena rubinstein collagenist re plump eye zoom cream uses a special collagen reset complex to rebuild the original tone and smoothness of the eye area the result is a skin smoothing formula that visibly reduces the appearance of lines and wrinkles around the eyes to use apply mornings andor evenings onto cleansed eye contour area