Colgate total sensitive toothpaste is specially formulated for sensitive teeth and gums it provides gentle yet effective cleansing that lasts for up to 12 hours top benefits complete protection for a healthy mouth clinically proven to provide non stop protection against bacteria for up to 12 hours protects against sensitive teeth staining bad breath plaque tartar cavities gum problems and enamel erosion clean feeling for 12 hours starts to fortify enamel within 24 hours helps improve