Colgate maxfresh cool mint has a unique formula that is based on colgate patented technology and containsdissolvable cooling crystals which release a burst of freshness to your entire mouthfluoride to protect against cavitiesa strong mint flavour in a fresh blue gelwhats so special about max freshcolgate max fresh is infused with cooling crystals to enhance the toothpastes ability to freshen breath it does not mask odour mdash it truly freshens breath by getting to odour causing bacteria