The colgate proclinical 250 pink electric toothbrush gives you the dentist clean feeling youd expect from over 140 years expertise its been developed in partnership with omron worldwide leaders in home healthcare products and innovative sensing technology to deliver 5x more plaque reduction at your gumline compared to a manual flat trim toothbrush and since its powerfully gentle so easy to use and feels almost like a manual toothbrush its the perfect choice for all the family