This gentle shampoo with liquid jewel extract boosts shine for a serious red carpet dazzle that lasts and lasts the uv filters never fail in their sterling work to bounce back the suns harsh glare and protect rich tones from fading and its not just the colour that gets protection the delicate structure of each and every strand gets an easy ride even after 30 washes thanks to gentle powerfully strengthening keratin to use massage into wet hair and rinse out thoroughly use it everyday