The l 12 12 collection by lacoste dedicated to the first polo shirt designed in 1927 l stands for lacoste the number 1 symbolizes the petit piqu material used 2 represents short sleeves and 12 is the number of prototypes made before the final product was presented in 2011 with three mens fragrances white blue and green in february 2012 the collection expands with the fourth edition l 12 12 redrouge l 12 12 red by design house lacoste was launched in 2012 l 12 12 red