Loreal recital preference brasilia dark brown 3 is designed with a patented fade resistant permanent colour which means the colour will last longer than other hair dyes it provides perfect coverage for even grey hair and leaves you hair shiny and conditioned resulting in a smooth silky touch the result of this product is an even colour from root to tip which will not fade or become dull your colour will stay luminous and full of life keeping its shine for up to 6 weeks