The standard of puritybaking soda minty toothpaste gelcrystalclean 88 plaque removal for ultra clean teethclinically proven to help break plaque bondscool breathe minty gelfor ultra clean teeth and lasting fresh breatharm and hammer brilliant sparkle gel is an advance in dental science thanks to its crystalclean 88 baking soda technology which is proven to achieve superior plaque removalthis unique clinically proven formulation actually neutralise