Famous singer beyonce launched heat rush in february 2011 as a successor to 2010s edition heat the fresh version of heat is aimed at being the perfect companion to heat since heat is ideal for the night while heat rush is great for daily walks and meetings the focus does not lie on sexy notes but on elegance this time beyonce herself pays a lot of attention on the creation of her perfumes and approaches them like writing a song she hopes that women of all generations will find themselves