Best western has a proud history of providing great service in fantastic hotels and this fine accommodation has a proud history of giving warm welcomes and fond farewellsover 3 centuriesapos worth in fact in the historic market town of swaffham best western george hotel is an ideal base to explore the beautiful north norfolk coast from and puts guests right at the heart of englandaposs east sandringham is a delightful drive away but if you want a aposright royalapos service back