The first fragrance of the bcbg max azria line from the max azria designer is launched in 2011 proud of the success of the debut the design team and perfumer stephen nilsen worked on a new flanker bcbg max azria bon chic under the new license of elizabeth arden and launched in 2012bon chic means good style in french and it also represents the first two letters in the bcbg label the scent more sensual and sweeter than its predecessor opens with ultra fruity wave of black raspberry mango