Aveda invati exfoliating shampoo is a part of the invati 3 step programme it works to cleanse exfoliate and renew the scalp and aids the reduction of hair lossr r thicker fuller hair natural resultsr 12 weeks of use has been scientifically proven to reduce hair loss of 33 scientifically provenr densiplex technology formulated with turmetic ginseng invigorating herb ingredients