Aveda be curly shampoo gently cleanses hair whilst enhancing natural curls controlling unruly frizziness and boosting shine on curly or wavy hairas the first step in our 4 step curl perfecting system you can dramatically reduce frizz and define curls by up to 57 when using the 4 be curly products in the familynatural ingredients include a blend of wheat protein and organic aloe which enrobe the hair and expand when hair is wet and retract when dry to enhance curl or wave aloe infuses hair