This stunning 11x14quot art print is a reproduction of the famous poster produced by e v kealey in 1915 for the first world war british army recruitment campaign it is indicative of the increasingly sophisticated and commercialised strategies employed by recruiters to encourage the british male to enlist rather than using a simple call to arms the poster on the one hand pictures the women of britain as defenceless and in need of protection while at the same time appeals to the same women to