Arm hammer original coolmint toothpaste provides long lasting breath freshness effective yet gentle deep cleansing natural whitening power of baking soda with fluoride for cavity protection and fights plaque for hours baking soda particles clean even deep down in the microscopic crevices on the tooth surface baking soda dissolves as you brush so is amazingly gentle yet incredibly effective original coolmint has the highest level of baking soda for that unique feeling of healthy teeth