Strikingly attractive pitcher plants which give no outward hint of their unusual dietary habits33 they attract insects with their enticing scent alluring colours and the promise of a nectar45like secretion on the lip of the 39pitcher39 a slippery footing on the bloom39s rim causes unsuspecting insects to fall inside the cavity of the flower which is filled with a liquid there is no escape the insects die and are digested by the plant it is thought as a means of augmenting in