The reason is simple what touches you becomes part of you since we are exposed to countless products every day we believe they should be free of all chemicals linked to cancer even in small doses try attitude39s hypoallergenic washing up features carcinogen free ingredients or by products iarc group 1 ampamp 2 free of 1 4 dioxane and ethylene oxide tested by independent laboratory certified eco friendly by ecologo the most recognized certification in north america co